Drive the
American
Dream
How the step-van style delivery truck has powered the American Dream for over one hundred years.
— a series by Justin Wert
Pictures from UPS Archives / Huffington Post, Goodhumor.com and Mouth Wide Open LLC
Delivery Trucks, Ice Cream Trucks & Food Trucks
and the American Way of Life, 1900 to the present
We have to say, we love step-vans! For so many reasons.
We love these trucks! These multi-purpose vehicles. Once they were delivery trucks, and then ice cream trucks, and now they're food trucks, too.
And we love our particular truck, the Mouth Wide Open food truck: a 1985 Chevy Step-Van P-30, powered by the last of the carbureted Chevy 350 engines. A simple truck of mechanical beauty. And with a personality all her own. But more about that later…
The general design of this type of vehicle is practical, well-suited to a variety of purposes. The step-van delivery truck has powered the American Dream: during and after WWI, throughout the Great Depression and from WWII to the present. For more than 100 years it has delivered all kinds of goods and packages to and from American businesses and households.
Want to know more about step-vans as delivery trucks, ice cream trucks and food trucks? …stay tuned right here. In the weeks and months to come we will post a series of stories highlighting these vehicles and how they have powered the American Dream.
See you on the street!
— Justin, Keshia and Ian Wert, Mouth Wide Open food truck, Charlottesville VA, since 2012
A New Chapter: From the Street to the Marketplace
After more than a decade on the road, we saw something happening all around us. Operators were ready to move on — retire a truck, upgrade, or simply pass the torch to the next generation of food entrepreneurs. And on the other side, aspiring owners were searching everywhere for a truck they could trust, with real history behind it.
The opportunity was right in front of us. We had lived this life. We knew what buyers needed to know and what sellers needed to feel confident about. So we pivoted.
What pushed us over the edge? Our network. Over the years, Mouth Wide Open had built real relationships — with operators, vendors, commissaries, event organizers, and food truck communities across the country. People who knew us, trusted us. And one by one, they started reaching out: "Can you help me list my truck?" "I'm looking to sell — who should I call?" "Do you know anyone buying in my city?"
We kept saying yes. And eventually, we built the platform to match.
Today, Mouth Wide Open is more than a food truck — it's a marketplace built by operators, for operators. Whether you're buying your first truck or selling the one that started it all, we're here because we've been there. Every listing on this platform carries the same care we put into every plate we've served since 2012.
The dream didn't stop. It just got bigger.
— The MWO Team